In the printing trade, time is of the essence. Customers want their bespoke labels yesterday! By supplying print-ready artwork, you can significantly speed up the printing process and get your labels delivered as fast as possible.
SO, WHAT DOES THE TERM ‘’PRINT-READY’’ ARTWORK MEAN?
‘’Print-Ready’’ is a term used to describe a file that has all the specifications necessary to produce it to press without requiring any additional intervention or alteration.
Meaning, we can use the file as it is submitted to us in order to print a high-quality item. This benefits the customer in terms of production/delivery time and means we can progress your label order with the minimum of fuss.
It’s a win-win situation so you’ll want to read our five tips for producing print ready artwork:
5 TIPS FOR PREPARING YOUR ART FILES TO ENSURE THAT THEY ARE PRINT-READY:
1. FONTS – CONVERT ALL FONT TO OUTLINES IN YOUR ARTWORK.
This ensures that all the fonts in the file are not missing when the file is transferred to different computers, which may not have a specific font installed.
2. COLOURS – WHEN PRINTING ALWAYS SUPPLY ARTWORK WITH THE CORRECT COLOURS.
Supply the artwork file in CMYK colour mode. If supplied in RGB (which is a common problem) the colours appearance when converting into CMYK can change.
If the artwork is to be digitality printed, you should supply the artwork in CMYK process colours. If you would like the artwork file to be printed flexographic, the file should only contain the spot colours required in the swatches panel. PANTONE COLOUR books are the print standard in specific inks used.
3. IMAGES – ENSURE THE RESOLUTION IS 300PPI OR HIGHER.
If your file contains a placed image or photograph, make sure the resolution is 300ppi or higher.
This is very IMPORTANT to the visual appeal of your printed bespoke label.If the image is below 300ppi, the image will most probably appear pixelated or fuzzy. Above 300ppi the image will appear crisp and ensure the highest print quality.
If the image is supplied below 300ppi, this will delay the labels from being printed, as will result in us to contact the customer to supply a higher resolution image.
4. BLEED AND CLEARANCE – INCLUDE BLEED AND CLEARANCE WHERE NECESSARY.
Bleed is required when the printed colour rests directly against the cut line (edge of the label). This must be extended to about 1.5mm. To ensure full ink coverage in case of slight movement of the die cut.
Clearance is the distance between the print on the label and the cut line (edge of the label) but not against it. It is best to allow 1mm minimum for safety on all edges, to allow for slight movement of the die cut.
Making sure these measurements are met before you send the file ensures your artwork will not be altered in any way, speeding up the artwork to press.
5. LABEL SIZE – THE LABEL SIZE IN THE FILE MATCHES THE SIZE YOU WOULD LIKE THE PRINTED LABEL TO BE.
Sometimes when we receive a file, it is a different size to what has been quoted.
When this happens there is uncertainty to which is the right size and we must contact the customer for clarification to which is the correct size. If the file is supplied as the correct size, we can proceed into getting the artwork to press.
WE HOPE THESE 5 TIPS HELP YOU AND REMEMBER…
Print-ready files equals faster turnaround time because the artwork file will not have to be altered or configured to make it press-ready. Which means it gets to press (and you get your labels) much FASTER!